Reputation management is essential to both individuals and companies. The more popular your brand or your name is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you're an individual who has just started blogging, these tools are still useful to you.
If, on the other hand, you're brand is new to social media and aren't known by many people, then these free tools might be a better place to start.
The following 8 top online reputation management tools and top online reputation management tips are all valuable and effective to help manage organization's corporate reputation online.
Top 8 Online Reputation Management Tools
Trackur is a social media monitoring tool that offers instant notifications when your brand is mentioned. That means you can respond promptly and appropriately, even when you’re not glued to your Facebook news feed all day. With built-in analytics capabilities, you can take online reputation management to the next level by tracking and analyzing trends, such as which marketing efforts elicit the most positive responses. Trackur offers a free basic plan; paid plans start at $27 per month.
Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation. The most intriguing feature is a RepScore that rates your influence across different social networks, such as LinkedIn, Twitter, Facebook and others. There are also built-in tools for enhancing your personal brand, tracking your visitors, comparing your rank with those of your peers and industry leaders, and monitoring both Google and Bing for brand mentions—all from a single dashboard. A basic plan is free, while premium plans start at $12 per month.
Brandseye has a full set of features that make online reputation management simple. Get email notifications when your brand is mentioned online, and track conversations and compare metrics with your internal data. You can pinpoint where the conversations are starting about your company and tap into marketing opportunities you’d otherwise miss unless you were obsessively checking your social news feeds every second of the day. This application is among the more expensive at $220 per month and up.
Rankur. Discover trending topics, track your social media presence and manage your online reputation more effectively with Rankur. With advanced reporting capabilities, you can narrow your results by demographics and other data to really tune in to how your marketing messages and branding efforts are resonating with a particular subset of your audience. You can get a basic plan for free or opt for a paid plan with more features starting at $14 per month.
SocialMention. A totally free tool, SocialMention is a search engine that scours the social sphere for mentions of your brand, or a competitor, or any key phrase you type in. You can narrow the search to blogs, microblogs, videos, images or even questions. The results are detailed, with a breakdown of the sources and users, a measure of how positive or negative the conversation is, and its overall reach. It’s not automated, however, so you’ll have to actively check this tool every now and then. Who’s Talkin is a similar free tool that operates on the same premise.
6. Google Alerts
Google Alerts is always expanding its tools and applications, but Google Alerts is one that’s actually been around for a while, and it’s still one of the most effective tools for online reputation management. Set up alerts for any search terms you want, such as your company name or targeted phrases relevant to your niche, then specify the types of results you want and how often. You can even get alerts as mentions occur for real-time online reputation management. Google sends alerts directly to you in an email digest, so there’s no ongoing legwork involved. Google Alerts, like most things Google, is free.
IFTTT lets you set up customized processes and automatic alerts in addition to Google Alerts. For example, with IFTTT, "if someone is asking a question about your vertical industry on AskReddit, you can get an email alert so you know to respond, further cementing your place as an industry expert," says Griffin of 360i.
8. Brand Yourself
Brand Yourself. "is a good site for helping you manage your online reputation if you don't have much experience with SEO," according to EntirelyPets' Young. "It provides recommendations for things you can do to optimize your site so it shows up higher in the search results for your brand terms."
Online reputation management doesn’t require a full-time schedule or even a significant time commitment. These tools streamline the process of keeping tabs on your brand across the Web, so you can focus on the critical tasks involved with growing your business.
Top 8 Online Reputation Management Tips
1) Monitoring your online reputation regularly will "increase the chance that by the time there's negative content out there, it will be overshadowed by the content you want to be seen," says Jason Brietstein, founder, Brandamos.
2) Google your company's name and see what shows up. "If there are any sites that are negative or that you don't control, try to push them down in the search results with your own profiles on social media sites," as well as with Wikipedia, BBB.org, and CrunchBase (if relevant), says Takeshi Young, SEO team lead for EntirelyPets.
3. Look at the first three pages of your search results, not just the first page, because a negative piece of content on page 3 can eventually make its way to page 1.
4. Immediately respond to unhappy customers on social media and directory sites. "Try, if you can, to respond publicly" says Daniel Scalco, owner, Digitalux.
5. If someone mentions something positive about you on the web, reward him or her with a coupon, freebie or a simple thank you. "People will remember and they'll become brand evangelists" Clayburn Griffin, senior SEO content strategist, 360i.
6. Work on getting as many positive online reviews as possible. "Not only do consumers usually trust online reviews, but Google usually gives higher search result placement to listings with a higher number of positive reviews" Brandon Seymour, owner, Beymour Consulting.
7. "The more awesome blog content you publish and promote, the more authority your brand name will carry. It will also serve to help push down in search results any negative reviews you may have accumulated" Andrew Herrault, lead strategist, Connective Insights.
8. "Developing relationships with journalists locally and in your field should be part of your overall marketing and reputation management plan" Anthony Kirlew, co-founder, Imagine WOW!